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MLM Consulting - Amway Quickstar on Dateline NBC

Permalink 05/08/04 10:52, by admin, Categories: News, MLM Software , Tags: amway, mlm consulting, mlm software, quickstar


Well, I guess one good thing can be said about the way Dateline NBC handled the Quickstar, Amway, Alticor, or whatever you call it MLM expose. They didn't try to taint the whole industry, they really kept it to Amway/Quickstar directly, and that was refreshing.

There were a number of good things you could have learned by watching that MLM expose. Most were things that you certainly never should do, nor should ever be necessary to do in order to have your MLM distributors grow a big MLM group in your MLM company.

Now I have to say I have seen the fake it till you make it types like the fellow on the show saying he makes $250,000 a year in other MLM companies, STOP, Please STOP, you don't have to be the big MLM person on campus to earn enough respect from others for them to join your MLM opportunity. Watch that your MLM members are not making Income Claims, we have seen this bring down the stealthiest of MLM companies in the past!

Of course the fun part of last night s the fellow was on National TV saying how much he made and had the look in his eyes that he really didn't, but was fairly desparate to make people believe he did.

The dirty little secret of Amway Quickstar? That most of the top leaders make their money selling sales aids, not Amway Products. They even went so far as to say there is a chosen group of 20 at the top who control the MLM sales aid business in the Amway Heirarchy. I have always been a proponent of MLM companies producing training aids and prohibiting members from making thier own. It gives better control over what is out there, as well as the MLM company can put the materials out there at a fair an reasonable price. This prevents your groups from becoming dependant on overpriced training materials made by top leaders in your company, and keeps you in control of your members.

All in all not so bad, the saddest part is the stories of the people who did believe and lost their life savings chasing a very difficult MLM opportunity. I feel it is our corporate responsibility to make sure our MLM Software Clients do not allow this to happen.

Amazing was the size of the conventions. A whole stadium full of distributors. Light one candle and I assume pass it on to two was an excercise they showed the result of, I bet it was spectacular to see how fast a whole stadium of candles could be lit from one sharing with 2. Who knows maybe in Amway 1 shares with 25, I don't know. Either way the truth is we all dream of having our corporate MLM conventions that big!

There is one thing I hope comes from this story as far as the MLM industry goes. I hope every MLM distributor in any company who watched this felt sufficiently embarassed over how silly the fellow lying about his MLM income looked that they will NEVER EVER EVER do this again! Like I said earlier, you as an MLM company have to prevent this from happening, your ability to survive depends on it!

That was the best lesson, to see the guy try to convince the reporter he made $250,000 a year. Then the funny part was he had a room with about 70 people in it. I have built teams, and one thing I know, it is unlikely a person at the front of a room full of 70 people will be making $250,000 a year unless his organization is far away from where the MLM presentation is held. Anyway, enough on that!

It sure was a bit spooky, but I was very happy it didn't crucify the entire industry. I just know that for a now it is sure nice not to be an Amway distributor!

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