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Keyword Tutorial #4 - Diamond Rain
 

The next step includes a few calculations to help you determine which keywords will be the best for you.  There are two things you are looking for.  The best keywords to get based on a Free or Non per click search engine, and also the best for the per click search engines.

The calculations you will do are to find the percentage difference between the top and bottom bids.  then you multiply that by the # of searches done for this word.  When you sort this list from smallest number to biggest number, you come up with a list.  You can then take the top 20 on the list as your non pay per click keyword list.  Then you remove the monthly totals that are out of your budget at 5% as well as any aberrations based on your research like the previous tutorials asterisked terms.

The following list is what we are left with in Diamondrain's tutorial.

Word Rank # searched top bid to make 40th bid monthly cost if 5% clicked through top bid monthly cost if 5% clicked through bottom bid % difference between the bids %diff x #search
diamondrain   1 $0.01 $0.01 $1.00 $0.00 100% 1
immune enhancer   1 $0.01 $0.01 $1.00 $0.00 100% 1
side business   45 $0.02 $0.01 $0.05 $0.02 200% 90
royal numico   116 $0.01 $0.01 $1.00 $0.06 100% 116
multiple income streams   112 0.05 0.01 $0.28 $0.06 500% 560
preventative medicine   157 $0.25 $0.01 $1.96 $0.08 2500% 3925
anti wrinkle   220 $0.32 $0.01 $3.52 $0.11 3200% 7040
centrum   1718 $0.05 $0.01 $4.30 $0.86 500% 8590
moonlighting   885 0.1 0.01 $4.43 $0.44 1000% 8850
second income   221 $0.45 $0.01 $4.97 $0.11 4500% 9945
cardiac   1842 $0.06 $0.01 $5.53 $0.92 600% 11052
personal care   1384 $0.39 $0.02 $26.99 $1.38 1950% 26988
cleanse   1539 $0.18 $0.01 $13.85 $0.77 1800% 27702
rexall   1760 $0.17 $0.01 $14.96 $0.88 1700% 29920
alternative health   3591 $0.64 $0.07 $114.91 $12.57 914% 32832
weight loss pill   4689 0.61 0.07 $143.01 $16.41 871% 40861
supplements   12019 $0.64 $0.17 $384.61 $102.16 376% 45248
weight loss diet   14099 0.51 0.12 $359.52 $84.59 425% 59921
vitamin and mineral   2731 0.45 0.02 $61.45 $2.73 2250% 61448
food nutrition   4809 0.27 0.02 $64.92 $4.81 1350% 64922
antioxidant   6334 $0.84 $0.07 $266.03 $22.17 1200% 76008
sport nutrition   5628 0.65 0.04 $182.91 $11.26 1625% 91455
**st john wort   11473 $0.36 $0.03 $206.51 $17.21 1200% 137676
diet pill   26810 0.81 0.15 $1,085.81 $201.08 540% 144774
home networking   9872 0.17 0.01 $83.91 $4.94 1700% 167824
dietary supplements   6782 0.75 0.03 $254.33 $10.17 2500% 169550
****
compensation
  5131 $0.40 $0.01 $102.62 $2.57 4000% 205240
*lifestyle   11287 $0.19 $0.01 $107.23 $5.64 1900% 214453
***minerals   16122 $0.42 $0.03 $338.56 $24.18 1400% 225708
wellness   8024 $0.69 $0.02 $276.83 $8.02 3450% 276828
immune system   8251 $0.68 $0.02 $280.53 $8.25 3400% 280534
retirement   17443 $0.59 $0.03 $514.57 $26.16 1967% 343046
nutrition   173242 $0.52 $0.16 $4,504.29 $1,385.94 325% 563037
*****
networking
  27010 $1.70 $0.05 $2,295.85 $67.53 3400% 918340
heart disease   23106 $0.40 $0.01 $462.12 $11.55 4000% 924240
prostate cancer   32054 $0.58 $0.02 $929.57 $32.05 2900% 929566
diet   205353 $0.91 $0.17 $9,343.56 $1,745.50 535% 1099243
weight loss   361552 $1.07 $0.29 $19,343.03 $5,242.50 369% 1334002
health   1074226 $0.55 $0.21 $29,541.22 $11,279.37 262% 2813449

Then we just mark the appropriate words with a P if they are ok for the pay per click engine and a y if they are ok for the free engine.

    Word R
a
n
k
# searched top bid to make 40th bid monthly cost if 5% clicked through top bid monthly cost if 5% clicked through bottom bid % difference between the bids %diff x #search
    diamondrain   1 $0.01 $0.01 $1.00 $0.00 100% 1
    immune enhancer   1 $0.01 $0.01 $1.00 $0.00 100% 1
    side business   45 $0.02 $0.01 $0.05 $0.02 200% 90
    royal numico   116 $0.01 $0.01 $1.00 $0.06 100% 116
    multiple income streams   112 0.05 0.01 $0.28 $0.06 500% 560
    preventative medicine   157 $0.25 $0.01 $1.96 $0.08 2500% 3925
    anti wrinkle   220 $0.32 $0.01 $3.52 $0.11 3200% 7040
    centrum   1718 $0.05 $0.01 $4.30 $0.86 500% 8590
    moonlighting   885 0.1 0.01 $4.43 $0.44 1000% 8850
    second income   221 $0.45 $0.01 $4.97 $0.11 4500% 9945
    cardiac   1842 $0.06 $0.01 $5.53 $0.92 600% 11052
    personal care   1384 $0.39 $0.02 $26.99 $1.38 1950% 26988
    cleanse   1539 $0.18 $0.01 $13.85 $0.77 1800% 27702
    rexall   1760 $0.17 $0.01 $14.96 $0.88 1700% 29920
    alternative health   3591 $0.64 $0.07 $114.91 $12.57 914% 32832
y   weight loss pill   4689 0.61 0.07 $143.01 $16.41 871% 40861
y   supplements   12019 $0.64 $0.17 $384.61 $102.16 376% 45248
y   weight loss diet   14099 0.51 0.12 $359.52 $84.59 425% 59921
y   vitamin and mineral   2731 0.45 0.02 $61.45 $2.73 2250% 61448
y   food nutrition   4809 0.27 0.02 $64.92 $4.81 1350% 64922
y   antioxidant   6334 $0.84 $0.07 $266.03 $22.17 1200% 76008
y   sport nutrition   5628 0.65 0.04 $182.91 $11.26 1625% 91455
y p **st john wort   11473 $0.36 $0.03 $206.51 $17.21 1200% 137676
y   diet pill   26810 0.81 0.15 $1,085.81 $201.08 540% 144774
y p home networking   9872 0.17 0.01 $83.91 $4.94 1700% 167824
y p dietary supplements   6782 0.75 0.03 $254.33 $10.17 2500% 169550
  p ****
compensation
  5131 $0.40 $0.01 $102.62 $2.57 4000% 205240
    *lifestyle   11287 $0.19 $0.01 $107.23 $5.64 1900% 214453
    ***minerals   16122 $0.42 $0.03 $338.56 $24.18 1400% 225708
y p wellness   8024 $0.69 $0.02 $276.83 $8.02 3450% 276828
y p immune system   8251 $0.68 $0.02 $280.53 $8.25 3400% 280534
y p retirement   17443  $0.59 $0.03 $514.57 $26.16 1967% 343046
y   nutrition   173242 $0.52 $0.16 $4,504.29 $1,385.94 325% 563037
    *****
networking
  27010 $1.70 $0.05 $2,295.85 $67.53 3400% 918340
y p heart disease   23106 $0.40 $0.01 $462.12 $11.55 4000% 924240
y p prostate cancer   32054 $0.58 $0.02 $929.57 $32.05 2900% 929566
y   diet   205353 $0.91 $0.17 $9,343.56 $1,745.50 535% 1099243
y   weight loss   361552 $1.07 $0.29 $19,343.03 $5,242.50 369% 1334002
y   health   1074226 $0.55 $0.21 $29,541.22 $11,279.37 262% 2813449

Then this generates our two lists of keywords that follow.

Pay per click list

prostate cancer, heart disease, retirement, immune system, wellness, compensation, dietary supplements, home networking, st john wort, side business,royal numico

We include the ones in red because a top position is only .01 per click and although search volumes were low, we secure this as a premium listing getting us into a bunch of other search directories for free as a result.  Good value for our money!!

Non Pay per click list.

health, weight loss, diet, prostate cancer, heart disease, nutrition, retirement, immune system, wellness, compensation, dietary supplements, home networking, diet pill, st john wort, sport nutrition, antioxidant, food nutrition, vitamin and mineral, weight loss diet, supplements, weight loss pill

We have purposely left the words written in all lower case, as the above lists can be used as is for our keyword metatags.

 

 
 

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