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Keyword Tutorial #2 - INS

We now try to focus the keywords into a top 20 that we really want to go after in our site.  As a result, we eliminate the words that are not such a good targeting match for us.  We keep records of all lists as once our site copy is done, we can write pages specifically for the pay per click search engines.

small business system internet consulting internet marketing consultant
cost of web site web site registration web site maintenance
e business system web developer web site management
ebusiness roi web site optimization web site advertising
strategy internet web site submission web site developer
internet and marketing and strategy web site development web site positioning
intranet roi web promotion web site traffic
improve web site roi web development internet consulting
integrated business system web site web site traffic
internet strategy and not xxx web site design web developer
web site design cost internet marketing strategy web site optimization
web site development cost business web site web site development
marketing strategy internet web site statistics web site positioning
internet strategy consulting small business consulting consultant
internet business strategy ecommerce consulting web promotion
web site cost ebusiness consulting web site advertising
e business consultant e commerce consulting web development
internet marketing consulting small business consultant web site developer
e business consulting ebusiness consultant internet strategy
e commerce consultant web promotion consulting consulting company
online consulting web site consulting strategy consulting
web consultant search engine consulting web consulting
ecommerce consultant consulting services internet consultant

We were still left with over 60 keyword phrases.  Now we want to pick the most searched phrases to use as our keywords in the "Free" search Engines, and we will use a different strategy for the Pay Per click search engines based more on traffic wanted and budget. 

By using's search suggestion tool, we were able to determine the most searched keywords.  We have added them to the list below along with how many goto searches happened on that keyword, and the bid for 1st place, 3rd place and minimum last place on page one.  We are really trying to target the consulting world, and avoid all the Internet promotion schemes so we have taken out some of the more popular keywords as getting a ranking on any of those would be very difficult and time consuming.  We prefer a pay per click strategy extremely targeted to the people looking for consulting.

OUr chosen 22 keywords for the FREE search engines and to optimize our main index page to are:

improve web site roi 40 0.01 0.01 0.01
internet strategy consulting 79 0.01 0.01 0.01
internet business strategy 130 0.11 0.02 0.01
internet marketing consulting 266 0.02 0.02 0.01
e business consulting 285 0.01 0.01 0.01
online consulting 300 0.01 0.01 0.01
web consultant 331 0.02 0.01 0.01
web site consulting 454 0.01 0.01 0.01
small business consulting 642 0.01 0.01 0.01
ebusiness consulting 814 0.02 0.01 0.01
consulting company 902 0.01 0.01 0.01
strategy consulting 1004 0.01 0.01 0.01
web consulting 1019 0.02 0.01 0.01
internet consultant 1067 0.01 0.01 0.01
consulting services 1096 0.01 0.01 0.01
internet marketing strategy 1675 0.15 0.15 0.01
business web site 1704 0.06 0.03 0.01
internet marketing consultant 1878 0.16 0.03 0.01
web site maintenance 2025 0.01 0.01 0.01
web site management 2145 0.01 0.01 0.01
internet consulting 3583 0.02 0.02 0.01
web site optimization 6166 0.1 0.04 0.01

Now, we believe in targeting your audience.  You don't need all the customers, just the ones interested in your product or service.  We went heavy on the consulting word, as we think it will turn off a lot of the tire kickers as they will think we are too expensive.  This is what we want. 
We would rather 200 people visit our website, and 198 sign up for our newsletter and 50% buy our product, than 50,000 people visit our website and only get 198 to sign up for our newsletter and 100 to buy our product.  In the pay per click search engines you can highly target your traffic, and pick your placement based upon your bid.