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Keyword Tutorial Memory Jogger
  1. Your company name.
  2. Your domain name.
  3. Competitors company names or brand names.
  4. Branded type product names or trademarked products you have or sell.  For example an insulation company may use "Fiberglas" or a Car company may use "Mercedes" or "GM".  
  5. Words commonly used in your industry.  Be careful here not to get too industry specific so that your target audience wouldn't know what these words are.  The words want to be words that the general public might enter into a search engine in order to find you.  For example an Italian Restaurant may want to go after Lasagne or spaghetti versus a more exotic pasta as most people know what lasagne or spaghetti is.