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Tracking and Tweaking your website to maximize your Internet Strategies Objectives

This is probably the second most neglected area of companies Internet Strategies.  It is too bad, because without this section, all your hard work to date may be for nothing, or at the very least, your results will be extremely sub standard unless you are really lucky.

This is the place where you start to look at your traffic and see what pages they are looking at, how long they are staying there, and if they are navigating though your site in the manner you intended.

After tracking your traffic, you need to go in and tweak your site a little bit.  You need to keep tweaking your site until it is accomplishing the goals of your Internet Strategy.