What Was First is Now Last - Uma Sackett
We've made a small change in the Journal this month. What was The First Word by John Milton Fogg is now The Last Word by John Milton Fogg. What was The Last Word by Ridgely Goldsborough is no more--we've sent him off to focus his full-time effort on propelling this industry to never-before-reached heights with our new publication Network Marketing Lifestyles. If you haven't seen the first issue yet, you're in for a huge surprise. NML is potentially the biggest good thing that's ever happened for this industry. We're psyched, and we know your prospects will be, too. (I'll tell you more about it on page 26.)
From now on, I'll be writing The First Word--and it's not going to be Uma's version of Ridgely's Last Word moved to the front. This column will be a place for us to throw out ideas, get you involved, and give you behind-the-scenes info on the articles you're about to read. Here's what we did with this issue. ...
The May Upline is both fun and serious--it's packed, and covers a lot of territory. Barbara and Skot Welch start us off with "Multicultural MLM." This article began with a conversation a few months ago when Skot called me about the issue of racial and ethnic diversity in Network Marketing. I referred him to George Fraser's article "Network Marketing in Black America," which we published about a year and a half ago. It turned out that he knew George well-- in fact, George is involved in Skot and Barbara's new company, Generations Products. They're passionate about bringing the Network Marketing opportunity and its benefits to everyone, particularly minority populations that haven't yet taken full advantage of it. Their article gives you both important food for thought and guidance for expanding your business into new markets.
Next you'll hear from Steve Spaulding in "What Part of No Don't You Understand?" I love this piece, because it's Steve doing one of the things he does best. He'll take something you thought you'd considered completely--and suddenly have you thinking about it in a brand new way. In this case, that something is the word "No," and whatever you think you know about it.
In "Romantic Semantics," author Len Clements proves again how much he doesn't care if people don't like what he has to say. He takes a closer look at deceptive language that still plagues this industry, some of which has become so common, we don't even notice anymore. Some of what he says will crack you up, some might frustrate you, some will make you glad you know better, some might make you reexamine the way you speak about-- and hear how others speak about-- Network Marketing. It's a strong argument for the importance of critical thought in the midst of all the positive thinking.
And finally, don't miss ...
• Susanna Hutcheson's tips for using testimonials effectively in your marketing efforts
• Tom Willett's advice for getting your new distributors started on the right financial foot
• The Network Marketing Success Stories of a former secretary, a former health club manager, and a 25-year industry veteran who started as a young single mother of twins
• What leading Networkers say when they hear "... but I don't want to take advantage of people."
Enjoy, and don't forget to share your feedback with us! -- UO
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Reprinted with permission from Upline, The First Word-May 1999, 888-UPLINE-1, http://www.upline.com