Put your Website Address on EVERYTHING!
This sounds easy right? Well it is. Interestingly enough, it is the most under utilized method of getting traffic to a website on the Internet. I am not sure why. Maybe people just forget. Seems most people get so excited about trying to get a top 10 placement on yahoo that they forget about the real important basics of business.
Here is what you need to do, step by step to be effective at putting your website on everything.
The safest way to not waste your money on redoing print advertising is to first register your domain name. If you don't know what that means, click here, and I will explain it for you and lead you through the process of getting this done.
The reason this is the safest is that this address then becomes yours. For example: www.yourcompany.com. This would be your domain name. Once you own a domain name, you can transfer it to any ISP (Internet Service Provider) you would like. With the speed at which the Internet changes, companies coming and companies going, this is very important. If the company you have your domain name "hosted" at, goes bankrupt, or you find a better deal, you can switch your domain to a different company and your customers never know the difference. A fairly seamless transition can be done.
This means that your letterhead, business cards and such, can keep the same address on them, your search engine placements all stay intact, and you can sleep easy at night. If you are serious about an Internet Presence, you need a DOMAIN NAME. To learn how to get a domain name, Click here.