July - August 1999
Ideas of the Month
Sharing Success Stories
I'd like to share a prospecting technique that I've recently implemented in my campaign.
The reason that I was originally attracted to Network Marketing, and convinced of its possibilities, was because I accidentally picked up Richard Poe's book Wave 3. It was the stories of real people who "made it" in Network Marketing that reinforced for me that there is indeed the possibility for big things in this industry. There are real people who making big money. There are real people who have lots of free time thanks to the residual income from Network Marketing. These real people love their businesses and have a great time working at building them.
In trying to convey the same impression to my prospects, I have recently started a follow-up program with my prospects who don't join initially. What I do is mail a "Success Stories" newsletter with a reprinted Success Story from Upline. (Of course I always include the "Reprinted with permission from Upline" statement).
These stories reinforce all of the previously stated benefits of Network Marketing, and at the same time begin training my new prospects, before they even join me!
By the end of a year, a prospect will have received 12+ success stories of people who have made it in Networking. When they do decide to look for a change, where do you think that they will look?
Thanks to Jason Lapuz-Belisle of Reno, NV, who wins a free one-year subscription for contributing this Idea of the Month. Got a great networking idea yourself? Jot it down and send it to the Editors at Upline or email email@example.com-- if we publish your idea, you'll win a free subscription (or renewal) too!
"How To Motivate Your Inactive Distributors"
When your distributors are in a rut, they need to see you doing the things that you want them to do. The two most important activities they can do are making calls and going to appointments. The two most important activities you can do are making calls and going to appointments.
Invite them to watch you give your presentation. When a distributor watches you give a presentation, only two things can happen... and both are good:
1.The presentation is a success.
When your downline distributors sees you give a successful presentation, they'll be thinking that they could have done the same thing had that been their presentation. (That will motivate them.)
2. The presentation is unsuccessful.
If you do not have a successful presentation, your distributor will realize that you can fail at giving presentations and still be successful. The key is to give lots of presentations. (That will motivate them.)
One more thing: If you're not taking unmotivated and inactive downline distributors with you to watch you give presentations, you are the problem, not your distributors.
This tip comes from Hilton Johnson, the "MLM Sales Coach." To subscribe to his MLM University Helper Tips and "MLM Sales Coach" monthly newsletter, email firstname.lastname@example.org with "subscribe mlmsalescoach-list" in the body of your email message, or learn more on the MLM University website www.mlmu.com.
Take Advantage of Summer Prospecting
Plan an event with your group-- a picnic, barbecue or pool party, for example-- where there will be a lot of enthusiasm and fun and everyone is having a good time and meeting people. No one is to mention the business, just make it a fun event. After a couple of days, everyone should contact the person they invited and tell them your group will be having a private business reception, and they are welcome to come and bring one guest. If they enjoyed themselves at the previous event and got along well with your group, they will be back. Everyone likes to be around exciting and fun people, and they will want their friends to be a part of such a group. After all, you should have fun with this business, and when you do, you'll know you're doing it right!
Thanks to James Neely who wins a free one-year subscription for contributing this Idea of the Month. Got a great networking idea yourself? Jot it down and send it to the Editors at Upline or email email@example.com -- if we publish your idea, you'll win a free subscription (or renewal) too!
Reprinted with permission from Upline, Ideas of the Month - July/August 1999, 888-UPLINE-1, http://www.upline.com