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What is the Theory of the
Auto Responder? |
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The Auto Responders in the Internet Marketing
system is really the Email Marketing System part
of our Internet Marketing System. Auto
Responders are simply timed email series that
you can set up.
For example, the first email goes to the
prospect the day they are subscribed to the
series. This is usually set up on the
system to happen automatically upon them filling
in a survey.
After that, you can decide a time interval
until the next email is to be delivered.
You could say send the second email 2 days after
the first, then the 3rd email a week after the
second and so on.
We suggest you put emails in to cover at
least 6 months of follow up. This is like
the salesperson who never forgets to follow up.
We recommend writing the emails in a friendly
tone as if you just sent them the email directly
to them and them only. Believe it or not,
many will not even realize it is a machine
following up with them if you write your emails
this way.
We like to stick to a timing of
approximately, Initial Email, 2 days later, 5
days later, 1 week later, 2 weeks later, 1 month
later, 2 months later, then every 3 months for
as long as a year.
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Auto Responder Setup
Auto Responder Setup is done by clicking the Email
Campaigns Link, then "Series Edit"
To add a new series from scratch, Add a Series Name,
Select the series type, which can be Regular Email
Series for a times series, Quick Send Email Series to
have available in the Quick Send area, Greeting Card, or
Newsletter. In most cases you want to use Regular
Email series if you are starting from scratch for a
timed email series.
Select the language this series is going to be in so as
to have the correct encoding set. and hit add!
You now have a "bucket" to put your emails into.
Click the Edit button beside the series you wish to add
an email to.
Click the Add Button or if you are editing an existing
email in the series, click the edit button.
Add your Subject and body in the available editor.
We recommend writing your emails in notepad then pasting
them into the editor as this is an online tool, and if
you spend all your time writing it, then have a power
failure, or any other catastrophe, you will lose your
work!
At the bottom, you will see a few important items to
fill in. Delay to next email is how many days you
want to wait until the next email is going to go.
Email Number is the number of this email. emails
are sent in Numerical Order, we recommend making your
first email 100, then 110, then 120 etc. This
allows you to easily ad emails in the middle of the
series as necessary in the future.
You can add as many emails to the series as you like,
there is not limit.
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